Quality Management System (QMS) is a management system to direct and control an organization with regard to quality. For example, the ISO 9000:2015 identified eight quality management principles that can be used by top management in order to lead the organization towards improved performance. One of the quality management principles is Continual Improvement. (a) Define the concept of Continual Improvement. ( 4 ) (b) Explain the rationale for Continual Improvement is fundamental to success in the global marketplace. ( 6 ) (c) Discuss the management's role in continual improvement. ( 4 ) If you were an executive manager in an organization, how would you structure the organization for quality improvement? (d)