Quantitative Reasoning and Analysis While marketing is typically associated with the effect ads have on a customer's likelihood to purchase it can be used to bring awareness to topics or non-profit businesses that are not selling products. The biggest factor in determining the success of the advertising campaign in this case would be the number of individuals that become aware of the good the shelter is doing in the community by sparing the lives of many animals giving them a second chance. As we know, \"advertising facilitates customers' awareness\" (lacobucci, 2017] and when customers are aware of things, they normally would not have known it can shape their experience and further consideration on the matter