Ques 1 . List and briefly define the five major segmentation variables used in business markets. Focus on a single company (in an industry such as technology, healthcare, automotive) and provide an example of how marketers may alter their business segmentation strategies, using Two of the five major segmentation strategies.

Ques 2 . Very briefly state what a brand report card is. Assume that the decisions have been taken to move to a corporate brand in the rosewood case. Select five sensible branding aspects that merit tracking for this corporate brand. Briefly defend your choices.

Ques 3 .The three steps in the STP process are segmentation, targeting and positioning.

a)Provide at least three reasons why the positioning step requires the first two steps to be completed.

b)Provide a brief example why not doing so may lead to a sub optional result.

Ques 4.

1.Think back to a recent purchase you made (any product or service in the last month)

a) In about 30-50 words describe the purchase situation and buying process. Be specific!

b) From your consumer perspective, identify five variables of the marketing mix that you experienced during that purchase and explain the specifics how they have been implemented, i.e., how you personally experienced them.

2) Next switch your role from consumer to marketing manager for this product or service.

a) State /create two typical strategic marketing issues /questions you may be facing in managing this brand or product.

b) Select two major tools/concepts learnt from the strategic marketing course (other than SWOT and PESTEL, porter five force, porters value chain) to address these questions/issues. Select the best tool /concept for the job. Briefly defend your choice.

Ques 5. Very briefly discuss the similarities and differences of Ansoff's growth matrix and the Growth ladder. Select one of the tools and create no less than four growth options for a brand/company of your choice. Make sure to be specific and to place each of them in the right quadrant or step of the chosen tool.

Answer the questions and also for question 5 be specific in writing