Ques 1 . List and briefly define the five major segmentation variables used in business markets. Focus on a single company (in an industry such as technology, healthcare, automotive) and provide an example of how marketers may alter their business segmentation strategies, using Two of the five major segmentation strategies.

Ques 2 . Very briefly state what a brand report card is. Assume that the decisions have been taken to move to a corporate brand in the rosewood case. Select five sensible branding aspects that merit tracking for this corporate brand. Briefly defend your choices.

Ques 3 . The three steps in the STP process are segmentation, targeting, and positioning.

1. Provide at least three reasons why the positioning step requires the first two steps to be completed.
2. Provide a brief example why not doing so may lead to a sub optional result.

Answer the following questions