Question: Question 1 0 2 pt The U . S . Department of Health and Human Services ( HHS ) uses advertising on television streaming apps

Question

10

2

The U

.

.

Department of Health and Human Services

(

HHS

)

uses advertising on television streaming apps to create awareness of the

HealthCare.gov website. It wanted to see whether the ads reached more viewers during the daytime or at night. HHS wanted to adjust its advertising on the streaming platform to reach the greatest number of viewers. To get real

-

time reactions, HHS decided to conduct mobile market research because of which of the following reasons?

Most people do not multitask using smartphones.

Most people do not use desktop computers while watching television.

Using a mobile app is difficult and confusing.

Fewer respondents are reached than in conducting telephone research.

Question 10 2 pt The U.S. Department of Health and Human

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