Question: Question 1 0 3 pts What does the term scale reliability refer to in the context of marketing research? The accuracy of the measurements obtained

Question 10
3 pts
What does the term "scale reliability" refer to in the context of marketing research?
The accuracy of the measurements obtained using a scale.
The consistency and stability of measurements obtained using a scale.
The degree to which a scale measures what it is intended to measure.
The extent to which a measurement scale covers a wide range of values.
Question 10 3 pts What does the term "scale reliability" refer

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