Question: Question 1 ( 0 . 4 points ) Firms such as General Electric ( GE ) , Johnson & Johnson, Coca - cola, and British

Question 1(0.4 points)
Firms such as General Electric (GE), Johnson & Johnson, Coca-cola, and British
Airways focus attention on
to maximize customer satisfaction and
retention.
value perception
post purchase behavior
non-competitive pricing
comparison pricing
subliminal reinforcement
Question 1(0.4 points) Firms such as General Electric (GE), Johnson &

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