Question: Firms such as General Electric ( GE ) , Johnson & Johnson, Coca - Cola, and British Airways focus their attention on to maximize customer

Firms such as General Electric (GE), Johnson & Johnson, Coca-Cola, and British Airways focus their attention on to maximize customer satisfaction and retention.
prepurchase behavior
postpurchase behavior
non-competitive pricing
comparison pricing
value perception
Firms such as General Electric (GE), Johnson & Johnson, Coca-Cola, and

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