Question $10(5$ ?points $)$

When discussing our customer's buying criteria, position a product means we are

combining and

Size, performance

Speed, sensitivity

Capacity, speed

Reliability, performance

Question $11(5$ ?points $)$

The "Perceptual Map" is a tool that tracks which of the following:

Product Speed

Product Size

Product Positioning

Product Sensitivity

Question $12(5$ ?points $)$

Customer buying criteria is fairly predictable, in that Age and MTBF change over time,

while positioning and price remain the same.

True

False