Question $1$

$0\mathrm{.}5$ pts

The two key types of marketing research include primary research and secondary research. Which of the following statements about primary and secondary research is true.

Primary research is always better $($i$.$e$.,$ higher quality, less biased, more accurate$)$ than secondary research

Three types of secondary research are exploratory, descriptive, and causal $($experimental$)$ research

Secondary research is always more expensive than primary research

Primary research involves collecting new data directly from sources, while secondary research involves analyzing existing data collected by others.