Question: Question 1 0 Whether a consumer's need is utilitarian or hedonic, the q , it creates determines the urgency the consumer feels to reduce it

Question 10
Whether a consumer's need is utilitarian or hedonic, the q, it creates determines the urgency the consumer feels to reduce it.
magnitude of the tension
reinforcement
direction of the tension
expectancy
Question 10 Whether a consumer's need is utilitarian or hedonic, the

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