Question: Whether a consumer's need is utilitarian or hedonic, the _ _ _ _ _ _ _ _ it creates determines the urgency the consumer feels

Whether a consumer's need is utilitarian or hedonic, the ________ it creates determines the urgency the consumer feels to reduce it.
Question 17Select one:
A.
direction of the tension
B.
reinforcement
C.
expectancy
D.
magnitude of the tension

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