QUESTION $1$

$1\mathrm{.}1$ As provided in the case study, collaboration requires a change in mind$-$sets among buyers and suppliers,

who may be used to more transactional or even adversarial relationships. Considering this statement critically

discuss the changes that need to be incorporated when transitioning from transactional to collaborative

relationships. Your response should provide for relevant examples.

$1\mathrm{.}2$ In the context of L'Or$$al$,$ a Cosmetics company, examine if early supplier involvement should be prioritised

by the executive management. Make use of relevant examples in presenting your response.