QUESTION $1\mathrm{.}1(20$ Marks$)$

As highlighted by Wayne Newton, if it is not measured, it is not managed. In addition to those already provided, examine the

quality metrics that Alaska airlines should be tracking to determine the performance of their operations.

QUESTION $1\mathrm{.}2(20$ Marks$)$

In light of the case study provided, justify why might it cost Alaska Airlines less to do things right the first time. Provide

relevant frameworks in presenting your response.

QUESTION $1\mathrm{.}3(20$ Marks$)$

As indicated by Ben Minicucci $"$We have rewritten our DNA." Building an organisation that can achieve quality is a

demanding task, and the management at Alaska Airlines accepted the challenge. Using relevant frameworks demonstrate

how the organisation can successfully achieve this.

QUESTION $1\mathrm{.}4(20$ Marks$)$

In the context of Alaska Airlines, critically discuss ANY FIVE $(5)$ predictors that can be utilised in forecasting daily sales for

flights and defend the forecasting approach that should be applied by the organisation.

QUESTION $1\mathrm{.}5(20$ Marks$)$

Ben Minicucci has argued that Alaska Airlines has increased productivity over its competitors over the years, interpret why

this could be the case and demonstrate how productivity can be measured in this sector. Make use of relevant examples.