QUESTION $1$

$[15$ Marks$]$

CLO $1-$PLO $3[$Cognitive $-6]$

A $18-$in thick concrete wall carries a service dead load of $12$kip$\frac{s}{f}t$ and a service live load of $12\mathrm{.}5$kip$\frac{s}{f}t.$

The loads are acting at the base of the wall. The allowable bearing capacity, $q_a,$ is $6000$ psf at the level of

the base of the footing, which is $7ft$ below the finish floor level. The density of soil is $120l\frac{b}{f}{t}^3.$ Design a

wall footing using;

$f{c}^{\text{'}}=3500$

$f_y=60000$Explain the following terminologies in the context of a business organization. a$.$ Core business $($CLO $1$: PLO $1$ PLO $4-5$ marks$)$ b$.$ Mission statement $($CLO $1$: PLO $1$ PLO $4-5$ marks$)$ a$.$ Define competitive advantage and provide examples of different types of competitive advantages that companies can achieve. $($CLO $1$: PLO $1$ PLO $4-6$ marks$)$ b$.$ Discuss the resource$-$based view $($RBV$)$ of competitive advantage. How does it differ from other theories of competitive advantage? $($CLO $1$: PLO $1$ PLO $4-7$ marks$)$ c$.$ Explain how a company can sustain its competitive advantage over time. Provide strategies and examples. $($CLO $1$: PLO $1$ PLO $4-7$ marks$)$ The choice of which integration strategy to pursue depends on the company's specific goals, resources, industry, and competitive landscape. a$.$ Explain ONE $(1)$ type of integration strategy. $($CLO $2$: PLO $2-5$ marks$)$ b$.$ Discuss TWO $(2)$ reasons why and when companies should consider implementing integration strategy answered above. $($CLO $2$: PLO $3-10$ marka$)$