QUESTION $11$

If a consumer is purchasing a low involvement product such as bottled water or gum, the type of decision making is this.

a$.$ Routine problem$-$solving

b$.$ Limited problem$-$solving

c$.$ Extensive problem$-$solving

d$.$ Decision spectrum problem

QUESTION $12$

In this stage of the extensive problen$-$solving decision$-$making process, the consumer uses decision rules such as compensatory decision rules and non$-$compensatory decision rules.

a$.$ Problem$/$Need recognition

b$.$ Information search

c$.$ Evaluation of alternatives

d$.$ Purchase$/$Purchase Behavior

e$.$ Post$-$purchase