Question $1(1$ point$)$ Saved

The customized approach of primary data to address the specific objective of a research project, make it versus secondary data.

less expensive and less useful

more related to the research and easier to collect

more expensive and closely aligned with the research problem

more likely to be warranted and included in research of any size and complexity

Question $2(1$ point$)$

Listen

A researcher is identifying which approach to take to complete a project. He identifies what information is needed, how it will be collected, and whether a sampling plan is needed. Which step of the marketing research approach is the researcher at$?$

Defining the problem$/$issue

Conducting exploratory research

Collecting quantitative research information

Designing a research plan