Question 1: (11 marks)

You have been hired to develop a marketing plan for QANTAS Airlines. Discuss the 4 segmentation bases that may be used, and then recommend a target market for QANTAS. Students should combine their discussion with theories provided in lecture

Reference: a minimum of 2 academic sources to support your discussion. References provided must follow Reference Requirement detailed on page

Reference requirement

Assessment Design - Adapted Harvard Referencing

Holmes will be implementing as a pilot program a revised Harvard approach to referencing. The following guidelines apply:

1. Reference sources in assignments are limited to sources which provide full text access to the source's content for lecturers and markers.
2. The Reference list should be located on a separate page at the end of the essay and titled: References.
3. It should include the details of allthein-text citations,arranged alphabetically A-Z by author surname.In addition, it MUST include a hyperlink to the full text of the cited reference source.
4. For example;
5. P Hawking, B McCarthy, A Stein (2004), Second Wave ERP Education, Journal of Information Systems Education, Fall,http://jise.org/Volume15/n3/JISEv15n3p327.pdf
6. All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body, year of publication, page number of content, paragraph where the content can be found.
7. For example;
8. "The company decided to implement a enterprise wide data warehouse business intelligence strategies (Hawking et al, 2004, p3(4))."