Question: Question 1: (11 marks) You have been hired to develop a marketing plan for QANTAS Airlines. Discuss the 4 segmentation bases that may be used,

Question 1: (11 marks) You have been hired to

Question 1: (11 marks) You have been hired to develop a marketing plan for QANTAS Airlines. Discuss the 4 segmentation bases that may be used, and then recommend a target market for QANTAS. Students should combine their discussion with theories provided in lecture Reference: a minimum of 2 academic sources to support your discussion. References provided must follow Reference Requirement detailed on page 4

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