Question 1: (11 marks)

You have been hired to develop a marketing plan for QANTAS Airlines. Discuss the 4 segmentation bases that may be used, and then recommend a target market for QANTAS. Students should combine their discussion with theories provided in lecture

Reference: a minimum of 2 academic sources to support your discussion. References provided must follow Reference Requirement detailed on page 4.

Question 2: (11 marks)

Explain using the perceptual map provided, the positioning of each of these cities.

Question 3: (7 marks)

UK gym company Fast Fitness operates in over 100 countries, and Australia is being considered as a potential new market for Fast Fitness.

As the marketing manager for Fast Fitness you have decided to research the Australian market.

You have identified office workers in the two major cities of Sydney and Melbourne as your target market.

Discuss two micro environments that may impact Fast Fitness in this market that you would consider when formulating your marketing strategies

Question 4: (7 marks)

Discuss each of the five stages in the consumer decision making process when buying a new computer for your sister. You should combine your discussion with theories provided in the lectures

Reference: a minimum of 2 academic sources to support your discussion. References provided must follow Reference Requirement detailed on page 4.

Question 5: (7 marks)

Culture is the fundamental determinant of a person's wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behaviors through his or her family and other key institutions. What values are typical South-East Asian children exposed to?

Reference: a minimum of 2 academic sources to support your discussion. References provided must follow Reference Requirement detailed on page 4.

Question 6: (7 marks)

Identify, describe and discuss (minimum 3) challenges associated with mobile marketing. Discuss how should advertisers may overcome each of these challenges? Provide examples to illustrate your discussion.