QUESTION $1[20$ MARKS$]$

a$.$ Briefly state two $(2)$ of the roles of strategic management for an operational firm. $(4$ marks$)$

b$.$ Step nine $(9)$ of strategic management process, according to Scarborough et al is establishing

measures and controls. State three $(3)$ key performance indicators of any organization of your

choice. Give context to justify your choices. $(6$ marks$)$

c$.$ Following the Covid $19$ pandemic, the Government of Botswana regularly bans importation

from neighboring countries of some commodities, including fruit and vegetables. As Lesedi

General Dealer, you fresh produce from South Africa. Which aspect of the PEST would

identify this issue? $(2$ marks$)$

d$.$ If you were an entrepreneur, state how you would investigate the reasons for Botswana's

frequent import prohibitions, given that the country provides government support programs,

such as grants, and low entry barriers into the horticulture industry? $(2$ marks$)$

e$.$ Distinguish, using relatable examples, between Porter$$s Differentiation and Cost Focus

strategies. $(6$ marks$)$