Question: Question 1 2 Kathy has been pleased with the launch and steady sales of her new and innovative mobile printer, but she has noticed that

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12

Kathy has been pleased with the launch and steady sales of her new and innovative mobile printer, but she has noticed that with intense competition, profits have been declining. Competitors are now offering their own versions, taking sales away from her product. Kathy in considering making changes to her marketing mix based on the

Product life cycle

Diffusion of innovation

Marketing research

Marketing plan

Question 12 Kathy has been pleased with the launch and steady

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