Question 1 (2 points) ListenReadSpeaker webReader Listen Focus What are the key factors that are commonly used to define a customers profile Question 1 options Demographic factors Psychographic factors Behavioral factors All of them Question 2 (2 points) ListenReadSpeaker webReader Listen What is the ultimate goal of targeting Question 2 options Identify competitive offerings that target a companys customers Identify entities (individuals or organizations) that the company aims to serve Question 3 (2 points) ListenReadSpeaker webReader Listen What is included in Marketing Strategy Question 3 options Identify Target Customers Develop Customer Value Proposition All of them Question 4 (2 points) ListenReadSpeaker webReader Listen The process of identifying target customers is guided by the companys ability to develop an offering that will fulfill the needs of these customers better than the competitor and do so in a way that creates value for the company Question 4 options True False

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Question: Question 1 (2 points) ListenReadSpeaker webReader: Listen Focus What are the key factors that are commonly used to define a customers profile? Question 1 options:

Question 1 (2 points)

ListenReadSpeaker webReader: ListenFocus

What are the key factors that are commonly used to define a customers profile?

Question 1 options:

	Demographic factors
	Psychographic factors
	Behavioral factors
	All of them

Question 2 (2 points)

ListenReadSpeaker webReader: Listen

What is the ultimate goal of targeting?

Question 2 options:

	Identify competitive offerings that target a companys customers
	Identify entities (individuals or organizations) that the company aims to serve

Question 3 (2 points)

ListenReadSpeaker webReader: Listen

What is included in Marketing Strategy?

Question 3 options:

	Identify Target Customers
	Develop Customer Value Proposition
	All of them

Question 4 (2 points)

ListenReadSpeaker webReader: Listen

The process of identifying target customers is guided by the companys ability to develop an offering that will fulfill the needs of these customers better than the competitor and do so in a way that creates value for the company.

Question 4 options:

	True
	False

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