Question: Question 1 [25 Marks] Read the following script and answer the questions that follow. A. You have been invited for a marketing officer job interview
Question 1 [25 Marks] Read the following script and answer the questions that follow. A. You have been invited for a marketing officer job interview at Kgalagadi Breweries and the main question that you have to answer is on the eight (8) core concepts of marketing. The interview panel requires that, you must discuss in detail any three (3) of the core concepts of marketing. Give examples where possible. (18 marks)
B. Explain what PESTLE analysis focuses on. In doing so you have to explain what PESTLE stands for. (7 marks)
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