Question: Question 1 3 0 . 6 4 pts Brand preference refers to the perception of a brand over time. refers to how deeply the customer

Question 13
0.64 pts
Brand preference
refers to the perception of a brand over time.
refers to how deeply the customer identifies emotionally with the brand.
reinforces the brand message.
is an excellent sales prediction tool.
involves a contractual agreement whereby one firm allows another to use its brand name.
Question 13 0.64 pts Brand preference refers to the perception of

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