Question: Question 1 3 A first - mover advantage is a . the ability of later market entrants to achieve long - term competitive advantages by

Question 13
A first-mover advantage is
a. the ability of later market entrants to achieve long-term competitive advantages by not being the first to offer a certain product in a marketplace.
b. the selection of a target market and the creation of a marketing mix that will satisfy the needs of that target market.
c. a combination of circumstances and timing that permits an organization to take action to reach a particular target market.
d. the ability of an innovative company to achieve long-term competitive advantages by being the first to offer a certain product in the marketplace.
e. the result of a company matching a core competency to opportunities it has discovered in the marketplace.
Question 13 A first-mover advantage is a. the ability of later

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