Question: Question 1 6 ( 3 points ) If a researcher wants to make a multi - million dollar decision as to whether to launch a

Question 16(3 points)
If a researcher wants to make a multi-million dollar decision as to whether to launch a new product s/he would be well advised to use:
Question 16 options:
1)
qualitative research only.
2)
quantitative research only.
3)
a combination of qualitative and quantitative research.
4)
none of these

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