Question $16$

Ad costs are hughes during which program?

Shark Tank

This is Us

The Super Bowl

Young Sheldon

$0\mathrm{.}5$ points $$

Question $17$

Radio is boosted by satellite servers such as Sirius XM$.$ But every year, there is $\_\_\_\_\_\_\_\_\_\_\_\_\_.$

decline in the amount of time listeners tune in each day.

an increase in the amount of time listeners tune in each day.

fluctuation in the amount of time listeners tune in each day.

no change in the amount of time listeners tune in each day.

$0\mathrm{.}5$ points $$

Question $18$

The comparative evaluation process is thought to operate in which of the following types of purchases?

Low involvement

Higher$-$involvement

Both low$-$and higher$-$involvement.

Neither low$-$nor high$-$involvement.

$0\mathrm{.}5$ points $$

Question $19$

Which is an approach in creating a perceptual map?

attribute$-$based

demographic $-$based

focus group$-$based

survey$-$based

$0\mathrm{.}5$ points $$

Question $20$

Focus groups are typically used as which of the following types of techniques?

Descriptive

Random

Exploratory

Quantitative