Question: Question 1 7 Chen is driving down Interstate 9 5 on her way from New England to Fl Border Restaurant and Motel is just 1
Question
Chen is driving down Interstate on her way from New England to Fl
Border Restaurant and Motel is just miles away." Chen has never he
the sign, she will most likely need additional exposure to the product be
Border. This is an example of
IMC strategy.
rejection of advertising.
the lagged effect.
subliminal advertising.
product underwhelm.
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