Question: Question 1 7.5 pts Why do marketers segment their markets and what are the basic criteria for doing so successfully? - Segments must be composed

Question 1 7.5 pts Why do marketers segment their markets and what are the basic criteria for doing so successfully? - Segments must be composed of people with different product needs. Segments must be large enough to warrant developing and maintaining a special marketing mix. Segments must be composed of people with different characteristics. Segments must be divided according to the North American Industry Classification System

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