Question: Why do marketers segment their markets and what are the basic criteria for doing so successfully? a. Segments must be composed of people with different

Why do marketers segment their markets and what

Why do marketers segment their markets and what are the basic criteria for doing so successfully? a. Segments must be composed of people with different characteristics. O b. Segments must be composed of people with different product needs. Oc. Segments must be divided according to the North American Industry Classification System. O d. Segments must be large enough to warrant developing and maintaining a special marketing mix

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