Question: Question 1 8 1 p t s A client agrees to launch a new line of flavored mouthwashes by running heavy advertising for two weeks,

Question

18

1 p t s

A client agrees to launch a new line of flavored mouthwashes by running heavy advertising for two weeks, followed by no advertising at all for a while, and then having another two

-

week period of heavy advertising. What kind of a media schedule is this?

Seasonal

Flighting

Continuous

Pulsing

Question 18 1pts A client agrees to launch a new line

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