Question: Question 1 8 Marriott hotel groups decided to give points to travelers stay in their accommodations. Once the customers has accumulated enough points, they can

Question

18

Marriott hotel groups decided to give points to travelers stay in their accommodations. Once the customers has accumulated enough points, they can trade their points in for a

free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points. The marketing term that best

describes this scenario is

relationship marketing

customer satisfaction promotion

customer relationship management

customer valuation

Question 18 Marriott hotel groups decided to give points to travelers

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