Question: Question 1 9 ( 1 point ) identifies the most cost - effective ways to communicate and deliver value to customers by linking customer needs

Question

19 (1

point

)

identifies the most cost

-

effective ways to communicate and deliver value to customers by linking customer needs that the offering wants to fulfill with observable customer characteristics.

The marketing mix

Marketing planning

Demographic profiles

Tactical targeting

Strategic targeting

Question 19(1 point) identifies the most cost-effective ways to communicate and

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