Question: QUESTION 1 9 Amazon.com, a leading online retailer, has an organizational strategy that relies heavily on supply chain management since they offer unique attributes that

QUESTION

19

Amazon.com, a leading online retailer, has an organizational strategy that relies heavily on supply chain management since they offer unique attributes that Internet customers prefer like direct shipping. Amazon wants to have customers preceive them as a distinct alternative to their "brick & mortar" store competitors. Given this fact

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which of the following describes Amazon's strategy? differentiation strategy

focus strategy

leadership strategy

Internet strategy

QUESTION 19 Amazon.com, a leading online retailer, has an organizational strategy

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