Question 1 (a) Describe the stated/apparent business objectives, main areas of operation, core products, lifecycle phase,...
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Question 1 (a) Describe the stated/apparent business objectives, main areas of operation, core products, lifecycle phase, business vision and business mission of your chosen focal company. (b) What, in your view, are its core competencies and key success factors? Question 2 (a) Explain how and why the competitive strength of your focal company is influenced by its own/internal resources and its organisational structure. (b) What, in your view, are its main competitive strengths and weaknesses? Question 3 (a) Explain how and why the competitive strength of your focal company is influenced by its external operating environment and specifically by factors outlined in Michael Porter's 5-Forces framework. (b) In your view, which of these external factors are the likely source of profitable opportunities for the company and which of them threaten its future viability? Question 4 Drawing on your answers to questions 1-3, which factors are the most important determinants/drivers of your chosen company's competitive advantage? Why? Question 5 (a) Drawing on your answer to question 4, what should be the dominant competitive strategy of your chosen company? Why? (b) What key capabilities are needed to successfully apply this strategy? Why? Question 1 (a) Describe the stated/apparent business objectives, main areas of operation, core products, lifecycle phase, business vision and business mission of your chosen focal company. (b) What, in your view, are its core competencies and key success factors? Question 2 (a) Explain how and why the competitive strength of your focal company is influenced by its own/internal resources and its organisational structure. (b) What, in your view, are its main competitive strengths and weaknesses? Question 3 (a) Explain how and why the competitive strength of your focal company is influenced by its external operating environment and specifically by factors outlined in Michael Porter's 5-Forces framework. (b) In your view, which of these external factors are the likely source of profitable opportunities for the company and which of them threaten its future viability? Question 4 Drawing on your answers to questions 1-3, which factors are the most important determinants/drivers of your chosen company's competitive advantage? Why? Question 5 (a) Drawing on your answer to question 4, what should be the dominant competitive strategy of your chosen company? Why? (b) What key capabilities are needed to successfully apply this strategy? Why?
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Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
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