Question: Question 1 A. Discuss customer relationship management systems in relation to their ability to help firms achieve customer intimacy. (10 marks) B. Malik has decided

Question 1 A. Discuss customer relationship

Question 1 A. Discuss customer relationship management systems in relation to their ability to help firms achieve customer intimacy. (10 marks) B. Malik has decided to embark on social media presence for his clothing business. In assessing FIVE (5) impacts social media can have on his customers and business operations, relate a practical example for each. (10 marks)

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