Question: Question 1 (a) Explain the key differences between social influencers and Key Opinion Leaders (KOL). Question 2 (a) Using the three modern digital audience models

Question 1

(a) Explain the key differences between social influencers and Key Opinion Leaders (KOL).

Question 2

(a) Using the three modern digital audience models as a guide, identify TWO (2) suitable digital profiles for the brand.

(b) Using influencer marketing, develop either an influencer-oriented or KOL-oriented campaign for the brand.

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