QUESTION 1 A key difference between contests & sweepstakes is that: O contests generate long-term interest in a brand, and sweepstakes generate immediate interest. contests focus on the game, and sweepstakes focus on the brand. contests require skill, and sweepstakes require luck. contests can require an entry fee, and sweepstakes cannot. QUESTION 2 Corporate advertising is designed to promote the benefits of a specific brand, rather than establishing a favorable attitude toward a company as a whole O True False QUESTION 3 The use of direct marketing by advertisers' is declining because of consumer privacy concerns. True False