Question 1:

A marketing plan should also include section on implementation, evaluation and control because ____________.

		this will help make sure the plan is used by the organization
		this is required by federal law
		competitors need to see what metrics the company will use to evaluate its business
		this section includes the mission statement of the plan
		this is typically required by the accounting department

Question 2:

______________________ is a problem since a consequence for the company of being too focused on its current business is that it can miss important changes in the environment.

		Marketing myopia
		Market planning
		Product entropy
		Target marketing
		Nonspecific strategic planning