question 1

a) Mobile telecom operators sell smartphones and plans. Because most of the recurring profit comes from the service contract, not the phone, the overall goal is (or should be) to maximize the total revenue derived from the customer, known as the Average Revenue per Unit (ARPU). The supply chain process of the Mobile telecom is: *

1 - Both push & pull processes

2- Push process

3- Pull process

4 -None of the above

B) One way of conceptualizing this product strategy is to think of every major IBM product category being attached to a rope. The order in which these products were attached to the rope was determined by the degree to which technology was made more personal via new workflows and processes for getting work done. 1-The supply chain process of Samsung is: *

2-Push process

3- Pull process

4- Both push & pull processes

5- None of the above

QUESTION 2

A) The best description of Carrefour supply chain is: *

1 The only way for a manufacturer to keep transportation costs low is to bring full truckloads of product close to the market and then distribute locally using milk runs with smaller vehicles.

2 Retailing with large chains buying consumer goods from many manufacturers.

3- None of the above.

4- a very responsive replenishment system along with an outstanding information system to ensure that products are available when and where customers need them.

B) After failing to fulfill the demand requirements for the first quarter of the fiscal year 2019, the IBM management planned to utilize air freight to source and distribute mid-range apparel in the US during the rest of the year. The management also planned to secure extra supply chain capacity from the suppliers so as to meet the demand for the fiscal year 2019, and up to the second quarter of the next fiscal year 2020. IBM has changed: *

1-Its supply chain plan.

2-None of the above

3-Its supply chain strategy.

4- Its supply chain operation design.

QUESTION 3

For example, a customer purchasing shoes from Adidas pays $80. Part of the supply chain surplus is left with the customer as a consumer surplus. The rest stays with the supply chain as a profit. Adidas of the supply chain sustains costs at all stages to be 50$. Supply chain profitability will be: *

1 - The difference between the $80 customer paid and the sum of costs of all supply chain

2- The difference between the $50 and the supply chain cost

3- None of the above.

4- The sum of the $80 that the customer paid and the sum of costs incurred across all stages by the supply chain to produce