Question 1 (a) Pearson's Uncertainty Map provides a framework for the analysis and understanding of uncertainties in the innovation process. Draw the Uncertainty Map and explain the two key aspects of uncertainties addressed in the map. [10 marks word limit: 300 words] (b) Use appropriate examples from the consumer electronics industry to illustrate the implications of the four quadrants

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Question 1 (a) Pearson's Uncertainty Map provides a framework for the analysis and understanding of uncertainties in the innovation process. Draw the Uncertainty Map and explain the two key aspects of uncertainties addressed in the map. [10 marks word limit: 300 words] (b) Use appropriate examples from the consumer electronics industry to illustrate the implications of the four quadrants in Pearson's Uncertainty Map and the corresponding strategies those companies should take. [15 marks word limit: 400 words]

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