Question 1 a) Read the short case below: The ABC Company The ABC Company has been named as the most complained about mobile phone company, narrowly beating 3G, which has shot to the top of the table as the worst landline provider. According to the latest figures from the regulator, Ofcom, the ABC Company was the most complained about mobile provider with 0.15 complaints per 1,000 (what does 1000 stand for?) in the last three months of 2014. It saw its complaint figures rise (rose) substantially in the last quarter of 2014. The company wanted to pinpoint the specific problems and take corrective action. Researchers were called in, and they spoke to a number of customers, noting the nature of the specific problems they faced. Because the problem had to be attended to very quickly, they developed a theoretical base, by collected relevant detailed information from a sample of 100 customers, and analyzed the data. The results promise to be fairly accurate with at least an 85% chance of success in problem solving. The researchers will make recommendations to the company based on the results of data analysis. Based on the above short case, describe the following research done in a mobile service industry as to the extent to which it meets the following hallmarks of scientific investigation: (15 marks) i. Purposiveness Rigour Replicability b) Referring to the seven-step process involved in the Hypothetico-Deductive Method, you are required to explain Step 3 and Step 4 in detail with a relevant research example. (10 marks) Step 1 Identify a broad problem area Step 2 Define the problem statement Step 3 Develop hypotheses Step 4 Determine measures Step 5 Data collection Step 6 Data analysis Step 7 Interpretation of data