Question: QUESTION 1 a. State the THREE (3) key themes in sales management today. (10 marks) b. What is sales management and what are the processes

QUESTION 1 a. State the THREE (3) key themes in sales management today. (10 marks) b. What is sales management and what are the processes involved in sales management? Explain briefly (10 marks) QUESTION 2 Discuss the SIX (6) stages of selling process. (20 marks) QUESTION 3 Do you think Customer Relationship Management (CRM) is important in linking sales management and the customers? How CRM helps an organization to serve its customers better. Explain briefly. (20 marks) QUESTION 4 What are the SIX (6) critical drivers of change affecting today's selling environment? Explain briefly each of the drivers with an appropriate example

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