***Question 1 and answer for that has been given for reference. You have to answer from question 2.

***For Carbon Fiber Bicycle

1.Identify marketing channel and describe your rationale for choosing this channel?

Carbon Fibre cycles are usually the specialized bikes that are the strongest and the lightest.

Being specialized, these are used by professionals or adult bicycle enthusiasts who can bear the premium cost.

Given the above reasons, selling Direct to Consumer would be a better option.

A lot of these bikes are also customized and hence, the direct relationship between producer and consumer would be better. Plus, in many locations, the demand for carbon fiber bicycles may not be much, and hence, selling through retailers or wholesalers would reduce the profits.

With internet sales going up, direct selling can be an apt way for these exclusive bikes.

Can you please answer the following questions -

2.Describe your channel design decisions and your rationale for market exposure?

3.Describe the logistics behind the supply chain management?

4.Please make a diagram for the following process

The practice of organizing the flow of raw materials, in-process inventory, finished goods and related information from point of origin to point of consumption to satisfy customer requirements.