Question: Question 1 Apple succeeded in developing the world's first glass touch screen smart phone but it failed to improve on it by developing the sapphire

Question 1

Apple succeeded in developing the world's first glass touch screen smart phone but it failed to improve on it by developing the sapphire glass screen which is a more durable material.

  • What were the barriers to this sapphire glass supplier development project?
  • What lessons can you learn from this?
  • What do you think are the critical success factors for a supplier development initiative?

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