Question (1): Based on what you have learned about relationship marketing strategies, read the following case study and answer the questions at the end. (4 marks) Reward scheme Britannia is the only building society to share its profits directly with its customers. The society's unique membership reward is an example of how they are promoting their message of building a fairer society. Each year they reward their members for their loyalty with a share of the profits. As a building society, they do not have shareholders but instead customers are members of the society. Over the last 12 years, the society has shared more than 500 million with its members, with individual members enjoying a reward of up to 500 a year. When a customer takes out a mortgage or opens a qualifying savings account with the society - as with any building society- they become a member and therefore eligible to earn the society's unique membership reward. Once an individual has been a member for two years, they can start to earn reward points on every qualifying Britannia product they have. Products of Britannia: Current accounts- Savings- Loans- Credit cards -Mortgages- Insurance. Questions: 1- What is the key term that the previous case is discussing? Explain at length with evidence from the case I 2- From your point of view, evaluate this reward scheme program. Question (2): with consideration of what you have learned about different concepts in marketing of financial services, put the suitable term for the following definitions: ( 4 marks) Term Definition Private banks, investment trusts, Life and general insurance companies, Credit card issuers, Stock exchanges, Brokers and agents are examples of A broad term with a number of different interpretations that can be concerned with ethical business practices, green and environmentally aware policies and social causes. A Micro-environment of financial services institutions. aims to deliver customer value, co-ordinate and sell efficiently through efficient use of information systems. Question (3): From what you have learned about the concept of macro and stakeholder environment for Fls, answer the following: (4 marks) a. Discuss the factors exist in the macro and stakeholder's environment? Support your answer by an illustration. (4 marks) b. Explain the Reasons behind providing a regulated environment for financial services. (4 marks) Question (4): Answer the following questions: (3 marks) a. Discuss the impact of technologies on the performance of financial services? Are those micro (stakeholders) or macro? (6 marks) b. Explain what is meant by (B2C) and (B2B)? Give one real example for each of them in financial services institutions. (6 marks)