QUESTION 1

1. Continuing to find new uses for cranberries such as the sparkling juice line and Caisin which requires innovative thinking refers to:

   		Market Acumen
   		Market Expansion
   		Market Penetration
   		Market Savvy

2.5 points

QUESTION 2

1. Direct communication includes which of the following:

   		More non-verbal cues
   		Low context
   		High context
   		None of the above

2.5 points

QUESTION 3

1. People have more social identities and some are more important, or ______, than others, when it comes to communication styles.

   		Mindful
   		Salient
   		Prevalent
   		Specific

2.5 points

QUESTION 4

1. Increase sales in growing international markets, which requires knowledge of the values, preferences and marketing practices of other cultures refers to:

   		Market Acumen
   		Market Expansion
   		Market Penetration
   		Market Savvy