Question: Question 1 Describe the two ( or , if applicable, three ) dimensions underlying the perceptual maps that you generated. According to these maps, how
Question Describe the two or if applicable, three dimensions underlying the perceptual maps that you generated. According to these maps, how do people perceive the Blackberry Pearl in the three segments? Question Does Blackberry Pearl appeal to segments other than business executives, as the company hoped for? Why or why not? Question Is the Pearl wellpositioned to be successful? If not, to which segments would you target and how would you reposition it Question Briefly describe the marketing program you would use to target the chosen segments. Question Summarize the advantages and disadvantages of the software provided for this exercise.
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