Question: Describe the two ( or , if applicable, three ) dimensions underlying the perceptual maps that you generated. According to these maps, how do people
Describe the two or if applicable, three dimensions underlying
the perceptual maps that you generated. According to these
maps, how do people perceive the Blackberry Pearl in the three
segments?
Does Blackberry Pearl appeal to segments other than business
executives, as the company hoped for? Why or why not?
Is the Pearl wellpositioned to be successful? If not, to which
segments would you target and how would you reposition it
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